Introduction

Please read the following Privacy Policy (the “Privacy Policy”) carefully to understand how and why our web servers use your personal data in order for you to access and browse our website, https://www.l-heritage.com, (the “Website”)

L’ HERITAGE, with its head office address at 689 Bhiraj Tower (Emquartier) 18th Floor, Unit 1803, Sukhumvit Road Bangkok 10110 Thailand, provides this Privacy Policy ("Policy") to explain you as a data subject about our practices regarding the processing of personal data relating to yours which are collected, used, and disclosed by us in accordance with the Personal Data Protection Act B.E. 2562 (2019).

General information

We have structured our Website so that you can visit us on the internet without identifying yourself or revealing any personal information.

Once you choose to provide us with personal information, we will protect such information and use it only in the ways described below.

Purpose of this Privacy Policy

We are committed to respecting and protecting your privacy at all times. L’ Heritage will not sell, rent, transfer, or otherwise make available to others any information about any person visiting our Website except as expressly provided for in this Privacy Policy.

The purpose of this Privacy Policy is to:

• Set out the type of personal data L’ Heritage will collect from you and how we will use your personal information (see section A., ‘The personal data we collect from you’ below)
• Set out the basis on which any personal data is processed by L’ Heritage (see sections B., ‘How we use your information’ and C., ‘Legal basis for processing’ below)
• Make you aware of how L’ Heritage will handle your personal data
• Clarify L’ Heritage obligations under the data protection regulations with regard to processing your personal data lawfully and responsibly
• Inform you of your data protection rights (see section K., ‘Your rights as a data subject’ below)

We will comply with local data protection laws in Thailand where we operate in and to do so, the personal information we hold about you must be:

• Used by us lawfully, fairly, and in a transparent way
• Collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes
• Relevant to the purposes we have told you about and limited only to those purposes
• Accurate and kept up to date
• Kept only as long as necessary for the purposes we have told you about
• Kept securely

This Privacy Policy should be read in conjunction with our Cookie Policy and any other Privacy Notices we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data.

What personal data we will collect

L’HERITAGE will collect and use your personal data for the purposes specified below and will process your personal data only to the extent permitted by law.

1. Information You Provide

We collect personal information that you provide directly to us, including:

• Personal details: First name, last name, nationality, country of residence, email address, and phone number.
• Service preferences: Information about the services you are interested in or details of your inquiries.
• Marketing preferences: Data related to your marketing and communication preferences.

Sources of personal data

We may obtain your personal data through the means below:

L’HERITAGE receives personal data directly from you, where we will collect your personal data from our service processes including:

1. When you fill out the inquiry form

2. When you enter into a contract with us

3. When you request to exercise your rights and/or to use our services

4. When you voluntarily provide you consent

2. Information We Collect Automatically from Our Website

When you visit our Website, we may automatically collect the following information:

Technical Information:

• IP address used to connect your computer to the internet.
• Browser type and version.
• Log-in details and clickstream data (including URLs, dates, and times).
• Information on your Website experience, such as page response times, download errors, visit duration, page interactions (e.g., scrolling, clicks, mouse-overs), and navigation methods.

Location Information:

• Your approximate location based on your IP address.
• For mobile device users, data collected from your device may include information about nearby wireless networks or cell towers.

Information from Other Sources

We may receive your personal data from third parties, which are allowed to disclose your information by your consent under applicable law, and publicly available sources as set out below:

• Google Analytics (including advertising features like Google AdWords)
• Facebook Pixel
• Google Tag Manager
• Microsoft Dynamics
• LinkedIn
• Other paid media partnerships

Our Website uses cookies to differentiate users, improve your browsing experience, and enhance Website performance. For more information about the cookies we use, please refer to our Cookie Policy.

How we process your personal data

1. The information you give us

We shall use this information:

• To facilitate the provision of the services that you request and where we need to perform the contract we are about to enter into or have entered into with you
• Where it is necessary for our legitimate interests (or those of a third party), and where your interests and fundamental rights do not override those interests
• Where we need to comply with a legal or regulatory obligation
• To resolve any issues that you have reported and to provide support-related services

2. Information Collected from Our Website

The information we collect about you from our Website

We use the data collected from our Website for the following purposes:

• Website Administration: Ensuring operational functionality, troubleshooting, and maintaining security.
• Website Improvement: Optimizing the display of content for enhanced user experience and usability.
• User-Friendly Presentation: Delivering content in a manner that is clear and accessible.

3. Combining Information from Multiple Sources

We may combine data received from various sources (e.g., data you provide, data collected from our Website, and third-party insights). This combined information is used exclusively for purposes outlined above.

Please note that the collection, use, and processing of special category data, as described above, require your explicit consent. Before collecting or processing this type of personal data, we will seek your explicit consent and inform you of the purpose of such processing. You have the right to withdraw your consent at any time by contacting us using the contact details provided in this privacy notice.

How long your personal data will be kept

Your personal data is stored by us and/or our service providers, to the extent necessary for the performance of our obligations and for the time necessary to achieve the purposes for which the information is collected, in accordance with the Personal Data Protection Act B.E. 2562 (2019).

When we no longer need to use your personal data to comply with contractual or statutory obligations, we will remove your personal data from our systems and records and/or destroy with paper shredder for physical asset unless we need to keep your personal data, to comply with legal or regulatory obligations to which we are subject to and to establish, exercise or protect our legal rights.

Legal Basis for processing

We process your personal data only when necessary to:

• Provide the services described in this Privacy Policy.
• Fulfill legal obligations or legitimate interests, such as defending legal claims, complying with court orders, or meeting regulatory requirements.

While we generally do not rely on consent as the primary legal basis for processing your data, explicit consent will be obtained where required.

Transfer of your information outside Thailand

We are based in the Thailand but your personal information may be transferred outside Thailand, including but not limited to Europe and the USA. There are certain recipients we deal with as a part of the services offered to you, locating outside Thailand. As different countries implement different data protection laws of varying strengths, therefore, we will take all necessary measures to ensure that the transfers outside Thailand are adequately protected as required by applicable data protection law.

We collaborate with trusted third-party providers, including cloud storage, analytics, and search engine information providers. All third parties comply with applicable laws and the Personal Data Protection Act (PDPA) in Thailand, ensuring your data is protected and securely managed.

Automated Decision-Making

L’ HERITAGE does not engage in automated decision-making in the context of its customer relationship.

Your rights as a Data Subject

You, as the data subject, have the following rights concerning personal data according to data protection laws:

• The right to access to your personal information
• The right to rectification
• The right to restriction of processing
• The right to withdrawal of your consent
• The right to erasure
• The right to object to the processing
• The right to data portability
• The right to object to automated decisions

Cookies

Cookies are small files which are stored on your computer and/or communication devices, such as tablets and smartphones, accessed via the web browser while you enter L’HERITAGE's website. You can accept or decline the use of cookies

L’HERITAGE will collect information from all visitors through cookies, and will use cookies for the purpose of providing a good experience in using the website for clients, collecting statistic data and improving the website.

You can refuse the collection of information via cookies by setting your browser and setting your privacy settings, which may reduce the optimum performance of the website and application.

How to contact us

If you have any questions or concerns about this Policy or your rights, please contact us via

L’ HERITAGE

689 Bhiraj Tower (Emquartier) 18th Floor, Unit 1803,

Sukhumvit Road Bangkok

10110 Thailand

Telephone no: +662 407 1499

Email address: info@l-heritage.com

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